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Questionnaires and interviews: Conducting surveys and interviews with representatives of the target audience to obtain qualitative information.

User behaviour analysis: Examination of existing data on user behaviour on similar sites.

3. Data collection and analysis

Competitor research: analysing competitors' websites to understand their strengths and weaknesses.

Target audience identification: studying the demographics, interests and behaviour of potential users.

2. Market and target audience analysis

Meeting with the customer: discussing goals, objectives and expectations of the project.

Formation of the brief: documenting the key requirements and goals of the site.

1. Defining goals and objectives

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Competitor identification: identifying the main competitors in the niche.
SWOT analysis: assessing competitors' strengths, weaknesses, opportunities and threats.

Competitive strategy analysis: study of competitors' marketing approaches and their effectiveness.

3. Competitor analysis

Audience segmentation: dividing potential users into segments based on demographic, psychographic and behavioural characteristics.

Persona creation: developing profiles of typical users, including their interests, behaviours and needs.

2.Target audience research

Current situation analysis: evaluation of current marketing efforts and results.

1. Defining the marketing strategy

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Moodboards: gathering visual references to define style, colour palette, typography and graphic elements.

Sketches and concepts: creating initial visual concepts and discussing them with the client for feedback.

3. Development of visual concept

Wireframes: creating black and white page layouts to determine the layout of elements and content structure.

Interactive prototypes: developing interactive prototypes to test user scenarios and navigation.

2. Creating prototypes and wireframes

Competitor research: analysing the design of competing websites to identify best practices and unique features.

1. Gathering and analysing requirements

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Domain connection, setting up a secure connection, services for receiving applications, payment systems, etc.

3. Connecting the required services

Adapting your website for all devices, also known as responsive design, is necessary to ensure that your site displays correctly and is usable on all screens.

2. adaptation of the site for all devices

Website layout can be done on various platforms such as Tilda, WordPress and others.

1. Website layout and programming

It is a set of actions aimed at improving a website's visibility in search engines

4. Basic SEO setup